Iturns out he endured a loss to lower-league opposition. Survive a decisive European final against one of the worst Spurs sides in living memory. He withstood home defeats against West Ham and Wolves, finishing 15th, the tactical inflexibility, laying waste to some of the club’s best academy products, a poor winning percentage, labeling the squad the poorest the club has ever seen. Yet, there existed a single opponent with whom Ruben Amorim was not permitted to tango. You come at the sporting director, and you best not miss.
Unfortunately, similar to numerous top-flight right-back in Blackburn’s title-winning campaign, Amorim took on the executive and appears to have failed. The most distracted of readers will notice the paradoxical situation: a coach who frequently berated at his players for losing individual battles succumbing when confronted by the intense pressure and formidable presence of one of the Premier League’s most intimidating football executives.
And frankly, this entire painful saga seems to paint the director in a different perspective. Perhaps it might have been tempting, given his nine months in a similar role with the Saints, to regard him as merely a functionary in the United exoskeleton: a man who owed his position largely to his friendship with ex-colleague Omar Berrada as any verifiable talent. How wrong everyone was. By masterfully outsmarting United’s feted manager, just as he bested the hapless a previous executive earlier, he has proved himself to be among the sport’s true generals: a tactical intellect that the club's competitors are now justifiably concerned.
To illustrate, this was the director who being involved in the leadership that appointed the rigid 3-4-3 advocate the coach in the first place, was instrumental in trying to persuade him to ditch his beloved 3-4-3. Unsurprisingly, these entreaties faced pushback. However, such directives carry more weight when issued by a man with the impeccable football pedigree of Jason Wilcox, holder of three England caps and a contributor to a championship team decades past.
Maybe eventually Jason Wilcox may be persuaded to outline his thought processes to the rest of us. Perhaps at some point questions may arise regarding why the coach is walking away with full compensation, with no penalty clause activated. But Jason Wilcox seldom speaks in public, for excellent reasons. The true intellectuals of this sport – individuals such as him – simply operate on a plane beyond our own mundane comprehension. If he ever did speak, probably we would perceive would be high-frequency signals and complex calculations. Wanting is not quite equivalent to being ready to comprehend it.
Naturally, by focusing our attention on the sporting director we are obscuring the true genius behind the club's current leadership. Jason Wilcox is, after all, simply carrying out the directives of his line manager the billionaire owner, who in private has emphasized his preference for a four-man defense. It is reported, the owner has also proposed playing Bryan Mbeumo in a wing-back role. The owner is eager for the club to adopt analytics and metrics. Per reports, in an executive meeting early in his investment, he declared that the team's approach to football “shall be determined by this group”.
After all, Ratcliffe is an expert in this technical football matters, leveraging his background in petrochemicals and sailing. Above all he is immensely wealthy, and as we all know, the wealthy are the best of us: more insightful, more wise, strategically brilliant, fundamentally better. Whom else would you trust to oversee an enlightened programme of austerity, the construction of a new stadium that appears a lot like an abstract design, the acquisition of a new striker?
This represents a shift we are increasingly seeing in top-tier football. Historically, clubs foolishly entrusted big footballing decisions to low-level employees such as coaches, talent spotters – even footballers. Perhaps it was once possible for a young, innovative manager with a philosophy and energy to join a club and implement their plan through to completion. Yet how many companies have such individuals set up? How many mass redundancies have they overseen? Far preferable to invest the real power where it rightly belongs: the leadership tier, the open-necked shirt brigade, the guys with the jaw-dropping LinkedIn profiles. Better by far to decide the strategy by the directors and hire a coach who can tailor their offering accordingly. If managers were formerly chefs, they have become more like Deliveroo drivers: not really responsible for the food, yet ultimately answerable should it be delivered poorly or fails of the box.
In the meantime, their job has become less about defining the vision and more about selling it: the front-facing representative of the operation, the visible figurehead of an organisation they can do little to change. A coach at Chelsea leads a team of literal children into the Champions League and secures two medium-sized trophies, and essentially gets sacked for talking. A manager at Celtic sees his standing damaged whereas the people who hired him continue to make errors indefinitely.
And perhaps in a small way this is simply corporate governance in action: the rise of a privileged overclass who are infallible, whose decisions remain sacrosanct, whose mistakes can always be sacked away without explanation. Hire the system coach only to dismiss him for using too much that system. Bring in the project manager and then discard him for taking too long. And above all be grateful; for the incremental increases in ticket costs, for the latest summer signings, for the reality that the grownups – regardless of their expertise – remain in control.
Elara Vance is a technology strategist with over a decade of experience in IT consulting, specializing in digital transformation and cybersecurity solutions.